Alo CEO Danny Harris and the Founders Who Still Run Alo

The Alo CEO is not one person in the usual sense. Alo's two co-founders, Danny Harris and Marco DeGeorge, started it in Los Angeles in 2007 and still lead it, and a January 2026 report describes both as co-CEOs. That makes Alo the opposite of many large apparel brands, where the founder steps back and a hired chief executive takes over. This profile sorts out the founder, owner and executive roles, using dated sources for each one, and was checked on November 4, 2026. It also covers the executives around the Alo CEO role, from a new international chief to the president who left for a rival.

Key Takeaways

• Alo was founded in Los Angeles in 2007 by Danny Harris and Marco DeGeorge, who still lead it.
• A January 2026 report names both co-founders as co-CEOs, and Harris speaks for the company as chief executive.
• Benedetta Petruzzo, formerly CEO of Miu Miu, became Alo's first CEO of International in January 2026.
• Alo's parent is Color Image Apparel, the umbrella company for Alo and Bella+Canvas, the T-shirt brand the founders started in 1992.
• Former president Chris Blakeslee left in 2023 to run Athleta.

Who Is the Alo CEO

Danny Harris and Marco DeGeorge lead Alo together. When FashionUnited reported Alo's new international chief on January 13, 2026, it wrote that she would work alongside "the brand's co-founders, Danny Harris and Marco DeGeorge, who will remain co-CEOs."

Harris is the founder most often quoted as the company's voice. The same report calls him "co-founder and chief executive of Alo," and Wikipedia's entry for Alo lists him as its CEO. Read together, the record supports this answer. Both founders hold the top job, and Harris is the one who usually speaks for it.

His own words on where Alo is going are short. "We believe the future of luxury is wellness, and we're building a global ecosystem around that belief," he said in the January announcement.

The Founders Behind Alo

Alo began as a side bet by two people who already ran an apparel company. According to Wikipedia, Harris and DeGeorge were childhood friends who came to yoga as a treatment for anxiety and a back injury, and founded Alo in Los Angeles in 2007. The name stands for air, land and ocean, and the first standalone store opened in Beverly Hills on April 20, 2016.

Their first business came long before. Modaes reported in June 2026 that Harris and DeGeorge founded Bella+Canvas in 1992 and built it into one of the largest T-shirt makers for wholesalers in the United States. Alo, the younger brand, later passed it "in both sales and profits," the same report says.

That history explains the structure. Alo is not a startup that hired its way up. It is the second brand of two founders who had already spent 15 years running a manufacturing and wholesale business.

Who Owns Alo

Alo's owner is Color Image Apparel, which Wikipedia lists as its parent and Modaes describes as "the umbrella company for the two brands." The sources read for this profile do not say who owns Color Image Apparel itself, so this profile does not guess.

That structure is now changing. Modaes, citing Reuters, reported that Color Image Apparel had agreed to sell Bella+Canvas to SanMar, a US apparel company, and that the deal had not yet closed at the time of its June 24, 2026 report. The outlet said the sale "could simplify its journey to going public." No public offering has been announced in the record read for this profile, so the most it supports is that one is being considered.

The search for outside money is not new either. Modaes reported that in 2023 Color Image Apparel held talks with private equity firms and other investors about its first outside partner.

The Executives Around the Founders

Two hires show how the founders have built a team beneath them.

The first is international. Benedetta Petruzzo became Alo's CEO of International in January 2026, in a role FashionUnited called "newly created." She came from luxury fashion, where she had been managing director at Christian Dior Couture and chief executive of Miu Miu, and she was also executive vice president for North America at Kering Eyewear. Her job is Alo's expansion abroad. By the end of 2025 the brand had "more than 75 international stores across 25 countries," according to the same report.

The second left. Chris Blakeslee was president of Alo and its sibling company Bella+Canvas for nearly six years, Retail Dive reported in July 2023. Gap Inc. then named him president and CEO of its Athleta brand, effective August 7, 2023. In Gap's words, under Blakeslee "Alo Yoga focused on a fashion-forward approach to wellness, building community and brand awareness with high-profile influencers."

Neither hire took the top job. The founders kept it, and added specialists around it.

Founder, Owner and CEO at Alo

Founder, owner and chief executive are three different roles. At Alo they overlap more than at most companies.

• Founders, Danny Harris and Marco DeGeorge, 2007 (Wikipedia and FashionUnited)
• Owner, Color Image Apparel, parent of Alo and Bella+Canvas (Wikipedia and Modaes)
• Co-CEOs, Danny Harris and Marco DeGeorge (FashionUnited, January 2026)
• CEO of International, Benedetta Petruzzo, since January 2026 (FashionUnited, January 2026)
• Former president, Chris Blakeslee, until 2023 (Retail Dive, July 2023)

The contrast with Lululemon is the clearest way to see it. There, the founder left the board in 2015 and the company is run by a chief executive hired from Nike. At Alo, the two founders still hold the job. For more founders who kept the top job, the founders desk keeps a list of founders who still run their companies.

Where Alo Is Heading

The January announcement describes a brand moving from activewear toward luxury. FashionUnited reported that Alo's plans include turning it into "a multicategory luxury label," with lines such as Alo Atelier and a handbag collection launched in September 2025 and made in Florence. Its e-commerce, the same report says, "now ships to over 100 global destinations."

Those are the company's own descriptions of its plans, reported by a trade outlet, not independent measures. What the record does show is the pattern of the hires, a luxury executive brought in for the international business while the founders keep the center.

Read the Record on Alo

The Alo CEO role belongs to its co-founders, Danny Harris and Marco DeGeorge, who started the brand in 2007. The owner is its parent company, Color Image Apparel. Check the dates above against the sources, because this is a company whose ownership may change soon.

FAQs about the Alo CEO

Who is the CEO of Alo Yoga?

Co-founders Danny Harris and Marco DeGeorge lead Alo as co-CEOs, according to a January 2026 FashionUnited report, and Harris usually speaks for the company as chief executive.

Who founded Alo Yoga?

Danny Harris and Marco DeGeorge founded Alo in Los Angeles in 2007. They had founded the T-shirt company Bella+Canvas in 1992.

Who owns Alo Yoga?

Its parent company is Color Image Apparel, which also owns Bella+Canvas and has agreed to sell it to SanMar, a sale Modaes reported as not yet completed in June 2026.

Who is Alo's CEO of International?

Benedetta Petruzzo, appointed in January 2026 to a newly created role. She was previously chief executive of Miu Miu.

Is Alo Yoga a public company?

No public offering appears in the record read for this profile. Modaes reported in June 2026 that selling Bella+Canvas could simplify a path to going public.

Who was the president of Alo Yoga?

Chris Blakeslee was president of Alo and Bella+Canvas for nearly six years before Gap Inc. named him CEO of Athleta in 2023.

What does Alo stand for?

According to Wikipedia, the name stands for air, land and ocean.

Where is Alo Yoga based?

Los Angeles, by FashionUnited's account, which calls it a "Los Angeles-based" brand. Wikipedia's summary box gives its headquarters as Beverly Hills, where its first standalone store opened in 2016.