Greaves Electric Mobility, a division of Greaves Cotton Limited, stands as a key player in India’s evolving electric vehicle (EV) landscape. With over a century of engineering excellence behind it, the brand is a frontrunner in delivering clean, cost-effective, and smart mobility solutions. Its electric mobility journey is revolutionizing the way India moves, offering sustainable alternatives to fossil fuel-powered vehicles.

What is Greaves Electric Mobility?

Greaves Electric Mobility is the electric vehicle (EV) division of Greaves Cotton Limited, a century‑old Indian engineering powerhouse. Founded over 16 years ago, this arm—also known as Greaves Electric Mobility Private Limited (GEMPL or GEML)—focuses on designing, manufacturing, and distributing electric two‑wheelers and three‑wheelers in India, supported by a robust ecosystem of retail, finance, and service .

Key Highlights

• Legacy & Expertise: As part of Greaves Cotton, a company with over 160 years in engine and powertrain engineering, GEML brings deep technical know‑how to EV development
• Product Range:
  • Electric 2‑Wheelers: Marketed under the Ampere brand, serving both personal and B2B segments. Popular models include Zeal, Magnus, Primus, Nexus, and Xyber
  • Electric 3‑Wheelers: Distributed under brands like ELE (e‑rickshaws), Bestway, MLR Auto, Teja, and Eltra (cargo 3‑wheelers)
• Scale & Reach:
  • Over 230,000+ users across India .
  • The Ampere e‑scooter brand alone recorded upwards of 200,000 units in secondary sales by Q1 FY2024 .
• Integrated Ecosystem: Supports EV adoption through:
  • AutoEVmart, a multi‑brand EV retail chain.
  • Greaves Finance (EV‑focused NBFC for financing).
  • A large network of dealers, service centres, spare parts logistics, and technician training .

Technological Leadership & Infrastructure of Greaves Electric Mobility

• R&D & Manufacturing:
  • 16 years in EV design and manufacturing .
  • State‑of‑the‑art manufacturing plants, including one at Ranipet, Tamil Nadu, backed by ₹700 crore capex over 10 years.
• Advanced Engineering:
  • Collaboration with Siemens Xcelerator to employ digital twins, PLM tools, and accelerate product development cycles .
  • Emphasis on Make in India with localized powertrains and battery packs, aligned with FAME II .

Leadership & Strategic Moves

• New Leadership: Vikas Singh assumed the role of Managing Director on June 2, 2025, signaling fresh direction for GEML .
• Executive Oversight: K Vijaya Kumar—CEO & Executive Director since April 2024—leads product, distribution, and expansion strategies.
• Ampere (two‑wheelers), ELE rickshaws, MLR Auto, Excel ControLinkage, and tech tie‑ups like Siemens.

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A Strong Legacy Backed by Innovation

Greaves Electric Mobility benefits from the legacy of greaves electric mobility, a name synonymous with reliability in automotive and industrial engines. The shift towards electric mobility has not only broadened Greaves’ horizon but also positioned it strategically in India’s green energy revolution. Through its EV arm, Greaves has launched a versatile product line-up and invested in robust R&D, building an ecosystem of accessible, eco-friendly transportation solutions.

Diverse Portfolio of Electric Vehicles

Greaves Electric Mobility has launched a range of EVs under multiple brands that cater to distinct segments:

1. Ampere Electric – Powering Two-Wheelers with Clean Energy

Ampere Vehicles, the flagship brand under Greaves Electric Mobility, offers a variety of electric scooters tailored to Indian roads and commuter needs. Notable models include:

• Ampere Magnus EX – Designed for daily commuting with a comfortable ride and a long-range battery.
• Ampere Primus – A performance-oriented scooter for urban professionals.
• Ampere Zeal EX – A sporty electric scooter with robust features at an affordable price.

Ampere scooters are known for their low running cost, lightweight build, and advanced lithium-ion batteries, making them a practical and economical choice for Indian consumers.

2. E-Rickshaws and Electric Three-Wheelers

Greaves Electric Mobility has also expanded into electric three-wheelers, serving both passenger and cargo mobility segments. These vehicles are designed for last-mile connectivity, especially in urban and semi-urban regions.

Models like:

• Greaves E-Prosper (cargo) and
• Greaves E-Shaakthi (passenger)

are built with durability, energy efficiency, and economic viability in mind. These EVs are a boon to small business owners and fleet operators looking for low-maintenance, high-performance vehicles.

Cutting-Edge Technology and R&D Investment

Greaves Electric Mobility is committed to leveraging advanced technologies to create smart, efficient, and connected electric vehicles. The company has:

• Established a state-of-the-art EV manufacturing facility in Tamil Nadu.
• Developed a comprehensive EV ecosystem, including battery packs, motor controllers, and charging infrastructure.
• Integrated IoT-enabled diagnostics and smart battery management systems to enhance vehicle efficiency and safety.

The strong focus on in-house R&D and innovation ensures that the vehicles remain competitive and future-ready.

Nationwide Network and After-Sales Support

One of the critical differentiators of Greaves Electric Mobility is its pan-India distribution and service network. With over 500 retail touchpoints, 200+ dealerships, and a robust service network, the company ensures reliable after-sales support.

Its multi-brand EV retail network – AutoEVmart – is India’s first multi-brand EV platform offering a range of electric mobility options under one roof. It allows customers to compare, evaluate, and purchase the most suitable EV solution.

Strategic Partnerships and Acquisitions

Greaves has actively invested in the future of EVs through strategic collaborations and acquisitions. Key moves include:

• Acquisition of Ampere Electric – Cementing its position in the two-wheeler EV space.
• Stake in MLR Auto – Enhancing its capabilities in the electric three-wheeler segment.
• Partnerships with EV tech firms and battery providers – For scaling innovations in battery tech and drivetrain efficiency.

These strategic efforts ensure that Greaves is not just a manufacturer but a key enabler of India’s EV ecosystem.

Sustainability at the Core of Greaves’ Vision

Greaves Electric Mobility champions sustainable development goals by reducing India’s carbon footprint through zero-emission mobility. By promoting electric vehicles, Greaves is actively contributing to:

• Cleaner air quality
• Reduced urban noise pollution
• Energy independence by decreasing fossil fuel reliance

The company’s sustainable practices extend beyond vehicle manufacturing into energy-efficient operations, eco-friendly sourcing, and waste reduction initiatives.

Government Support and FAME-II Compliance

Greaves Electric Mobility’s product line is compliant with the FAME-II (Faster Adoption and Manufacturing of Hybrid and Electric Vehicles) scheme, making its EVs eligible for government subsidies. This compliance enhances affordability for Indian buyers and accelerates EV adoption.

Key benefits for consumers under FAME-II include:

• Reduced upfront vehicle costs
• Support for charging infrastructure
• Improved product reliability and affordability

Greaves’ Vision for the Future

The future roadmap of Greaves Electric Mobility includes:

• Scaling up production to meet increasing demand.
• Investing in battery recycling and circular economy models.
• Launching new models across two- and three-wheeler categories.
• Expanding into electric four-wheelers in the commercial segment.

Greaves aims to position itself not just as an EV manufacturer, but as a holistic mobility solutions provider, shaping the smart cities of tomorrow.

Why Choose Greaves Electric Mobility

Choosing Greaves Electric Mobility means opting for:

• Proven reliability from a century-old legacy
• Innovative EV technology
• Wide service reach
• Eco-friendly, cost-effective transportation
• User-centric design and engineering

With a powerful blend of heritage, innovation, and customer focus, Greaves is leading India’s electric mobility revolution.

Greaves Electric Mobility: Revolutionizing India’s EV Landscape

Greaves Electric Mobility is not just a vehicle manufacturer; it’s a visionary force driving India’s shift toward clean energy and green transportation. With over 160 years of engineering expertise from its parent company Greaves Cotton, this EV brand brings together cutting-edge technology, consumer-focused design, and sustainable innovation under one banner.

Ampere Electric Scooters – Affordable, Reliable, and Eco-Friendly

Ampere is the flagship brand under Greaves Electric Mobility, offering a range of electric scooters that combine performance with affordability. From urban commuters like the Ampere Magnus EX to high-performance models like the Ampere Primus, each scooter is built to deliver comfort, savings, and zero emissions.

Electric Three-Wheelers for Passenger and Cargo Transport

Greaves offers a robust line-up of electric three-wheelers through brands such as Teja, ELE, MLR Auto, and Eltra. These vehicles cater to last-mile connectivity, logistics, and urban commuting. The cargo vehicles are particularly suited for e-commerce delivery, while the passenger rickshaws help reduce pollution in urban areas.

State-of-the-Art Manufacturing Plant in Ranipet, Tamil Nadu

With a massive investment of ₹700 crore, Greaves has established one of the largest integrated EV manufacturing facilities in Ranipet. The plant is designed to support both current and future EV technologies, allowing for scalability, quality control, and innovation under one roof.

Advanced Battery Technology and Smart Powertrains

Greaves Electric Mobility uses Lithium-ion batteries with advanced Battery Management Systems (BMS). These batteries are not only safer but also offer longer life cycles, faster charging, and consistent performance. The powertrains are developed in-house, ensuring complete control over efficiency and durability.

Digital Connectivity and Smart Features

Select Ampere electric scooters come equipped with IoT-enabled dashboards, GPS tracking, and mobile app integration. These features offer real-time data on speed, battery level, trip history, and even nearby service centers, ensuring convenience and smarter mobility for users.

AutoEVmart – India’s First Multi-Brand EV Retail Chain

AutoEVmart, launched by Greaves, is India’s first multi-brand electric vehicle retail network. It offers a wide range of EVs from multiple brands, enabling customers to compare, test ride, and purchase EVs with confidence. It also provides charging solutions, financing, and after-sales support.

Financing Made Easy with Greaves Finance

Through its NBFC arm, Greaves Finance, the company offers customized financing options for electric two-wheelers and three-wheelers. With easy EMIs, quick approvals, and special plans for fleet operators, owning an electric vehicle has never been more accessible.

Commitment to Sustainability and Clean Energy

Greaves Electric Mobility is committed to reducing India’s carbon footprint. With over 3.8 billion e-kilometers driven and 1.5 lakh+ tonnes of CO₂ emissions saved, the company plays a pivotal role in India’s environmental goals. Its entire ecosystem—from manufacturing to operations—is designed with sustainability in mind.

Nationwide Service and Support Network

With 1,200+ touchpoints across the country, Greaves ensures prompt after-sales service, spare parts availability, and technical assistance. Trained professionals and smart diagnostic tools ensure that every customer receives timely and efficient support.

Future Plans: Innovation, Expansion, and Global Outreach

Greaves aims to reach 1 billion lives by 2030 through its EV ecosystem. The company plans to expand its product lineup, enhance battery and charging infrastructure, and explore global markets. Ongoing partnerships with tech leaders like Siemens further strengthen its innovation pipeline.

Conclusion

Greaves Electric Mobility stands at the forefront of India’s transition to sustainable transportation. With a strong legacy backed by Greaves Cotton and a sharp focus on innovation, affordability, and accessibility, the company is empowering individuals and businesses with clean, efficient electric mobility solutions. Through its trusted brands like Ampere, ELE, Teja, and MLR Auto, Greaves continues to redefine last-mile connectivity across urban and rural landscapes.

With a growing presence, smart financial solutions, and a robust service network, Greaves Electric Mobility is not just building vehicles—it’s building a greener future for India. Whether you’re a daily commuter or a business owner, their electric vehicles offer a reliable, cost-effective, and eco-friendly alternative to traditional fuel-powered transport.

Frequently Asked Questions (FAQ) – Greaves Electric Mobility

1. What is Greaves Electric Mobility?

Greaves Electric Mobility is the electric vehicle division of Greaves Cotton Limited, focused on manufacturing and distributing electric two-wheelers and three-wheelers across India. It operates brands like Ampere, ELE, Teja, and MLR Auto, catering to both personal and commercial mobility needs.

2. Which electric scooters are sold under the Greaves brand?

The company sells its electric scooters primarily under the Ampere brand. Popular models include:

• Ampere Magnus EX
• Ampere Primus
• Ampere Zeal EX
• Ampere Nexus
• Ampere Xyber (for delivery and B2B)

3. Does Greaves manufacture electric three-wheelers?

Yes, Greaves offers electric three-wheelers under brands like ELE, Teja, MLR Auto, and Eltra, covering passenger and cargo segments. These vehicles are designed for last-mile delivery and public transport solutions.

4. Is Greaves Electric Mobility part of a larger company?

Yes, it is a wholly owned subsidiary of Greaves Cotton Limited, a legacy Indian engineering company with over 160 years of experience.

5. Are Greaves EVs eligible for government subsidies?

Yes, many of Greaves’ electric vehicles comply with FAME II guidelines and qualify for central and state subsidies, reducing the effective purchase price.

6. How far can Ampere scooters travel on a single charge?

Ampere scooters generally offer a range between 80 to 120 km per charge, depending on the model and riding conditions.

7. How long does it take to charge a Greaves electric vehicle?

Charging time depends on the battery type, but most two-wheelers take around 5–6 hours for a full charge using a standard charger. Fast charging options are under development.

8. Where are Greaves Electric Mobility products manufactured?

Greaves has a modern EV manufacturing plant in Ranipet, Tamil Nadu, and uses advanced technologies like digital twins in product design and development.

9. Where can I buy Greaves Electric Mobility products?

You can purchase Greaves EVs from their dedicated retail chain AutoEVmart, Ampere dealerships, or online through the company’s website.